Our thesis
We Build Two Kinds of Software.
One Mission.
Every product we ship starts with a broken customer journey — not a feature request.
Consumer Products
When no one has built the fix
When a CX gap affects millions of people and no one has built the fix, we build the product. DavaAI was born this way — 60 million elderly Indians forgetting their medication because no system was designed for them.
Example: DavaAI
“The market gap is obvious once you see it. So why hasn't anyone solved it? Because solving it requires deep CX understanding, not just engineering.”
Enterprise Tools
When a broken workflow costs you customers
When a business loses customers, partners, or revenue to a broken internal or external workflow, we build the fix — faster than an IT department can scope it and better than an offshore dev shop can execute it.
Example: CRM + Automation setups
“The workflow already exists in someone's head. It just hasn't been built yet. We scope, design, and ship it in weeks, not quarters.”
What we build
Five Capabilities.
One Shared Constraint.
Every engagement starts by identifying the CX gap. The capability follows the diagnosis.
Marketing Automation
Build the automated workflows that turn your campaigns into revenue engines. CRM triggers, lead scoring, nurture sequences, and WhatsApp flows — designed around how your customer actually behaves.
CRM Integration & Setup
Connect your tech stack so data flows where decisions are made. We set up, migrate, and integrate CRMs that your sales and support teams actually use — not just ones that look good in demos.
Custom App Development
When off-the-shelf software creates the CX gap instead of closing it, we build the custom solution. From MVPs to production-grade products — scoped tight, shipped fast.
AI-Driven Personalization
Deploy AI that makes every customer interaction feel like it was designed for them. Recommendation engines, dynamic content, predictive lead scoring — built around your data.
SaaS Product Consulting & GTM
Already building a SaaS product? We help you scope the MVP, pressure-test the CX assumptions, and plan a go-to-market strategy grounded in where the customer journey actually starts.
Mid-page checkpoint
Already know your CX gap?
Skip ahead.
The App We Built Because No One Else Would.
60 million elderly Indians leave a doctor's consultation and forget their medicine before they reach the pharmacy. No reminder. No support system. No app designed for someone who isn't comfortable with technology.
That was the CX gap. We built DavaAI — a multilingual medicine reminder app with voice interaction, family monitoring, and pharmacist access — designed specifically for elderly patients and their families.
Family Dashboard
Medicine Reminder
Family Dashboard
Dose Log
How we work
From CX Gap to
Shipped Product.
Six steps. No ambiguity. No handoffs to strangers.
Audit
Find the gap
We map your current customer journey end-to-end and identify where it breaks. No assumptions — just data, observation, and customer interviews.
Validate
Confirm the opportunity
Is this gap a product opportunity or a process fix? We validate the hypothesis before a single line of code is written.
Scope
Define what ships
We define the tightest possible scope that closes the gap. No feature creep. No scope inflation. Ship the fix, not the wishlist.
Build
Execute with precision
Design, development, and QA in tight 2-week sprints. You see progress every cycle. Nothing ships that hasn't been tested against real user behavior.
Launch
Ship to real users
Staged rollout with monitoring. We stay close for 30 days post-launch — watching the metrics, fixing edge cases, and confirming the gap is closed.
Scale
Compound the fix
Once the core is proven, we build the systems to scale it — growth marketing, referral loops, B2B distribution, or new market expansion.
Audit
Find the gap
We map your current customer journey end-to-end and identify where it breaks. No assumptions — just data, observation, and customer interviews.
Validate
Confirm the opportunity
Is this gap a product opportunity or a process fix? We validate the hypothesis before a single line of code is written.
Scope
Define what ships
We define the tightest possible scope that closes the gap. No feature creep. No scope inflation. Ship the fix, not the wishlist.
Build
Execute with precision
Design, development, and QA in tight 2-week sprints. You see progress every cycle. Nothing ships that hasn't been tested against real user behavior.
Launch
Ship to real users
Staged rollout with monitoring. We stay close for 30 days post-launch — watching the metrics, fixing edge cases, and confirming the gap is closed.
Scale
Compound the fix
Once the core is proven, we build the systems to scale it — growth marketing, referral loops, B2B distribution, or new market expansion.
For Businesses
Is a broken workflow costing you customers?
We've built internal tools, CRM integrations, and automation systems for businesses losing revenue to friction. Let's diagnose yours.
Book a Free Discovery CallNo obligation · Just diagnosis
Tell us what you're building
The Next Big Idea Isn't a Feature.
It's a Gap Nobody's Closed Yet.
We found ours in a forgotten dose of medicine. What's yours?
Every project we take starts with this form. We read every submission. If there's a real gap here, we'll reach out within 48 hours.